Fairbanks has announced a new partnership with the Indianapolis Colts for the 2018 NFL season to promote safe and responsible alcohol use on game days and in everyday life.
Through the partnership, Fairbanks and the Colts will use various opportunities, including during games and in Colts publications and programming, to educate the public about alcohol and to promote responsible alcohol use. In addition, the Colts will sponsor several Fairbanks fundraising events.
Fairbanks joins several other partnerships the Colts have forged to promote a safe and responsible game-day experience, such as ride share programs, public transportation and others.
“We are extremely excited about this new partnership with our Indianapolis Colts,” said Barbara Elliott, president and CEO of Fairbanks. “This will provide us a unique opportunity to create awareness among Colts fans who we believe can be positive advocates for safe and responsible alcohol use.”
Alcohol is the most commonly used addictive substance affecting Americans, with one in 12 adults abusing alcohol or who have an addiction problem, according to the National Council on Alcoholism and Drug Dependence.